Hush started out selling pyjamas and cardigans but now covers all wardrobe bases. Photograph: Hush. PrettyLittleThing and Missguided have hit the big time selling £5 dresses and £1 bikinis to the youth market but another online British brand, Hush, is expanding rapidly in a backlash against fast fashion. Shop hush for laidback style. From beautiful midi dresses and elegant tops to luxurious nightwear, footwear and accessories.